MINNESOTA TWINS BASEBALL
Campaign Idea: The Sound of Summer
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Campaign Idea: The Sound of Summer *
The Objective: Reach our growth audiences to drive positive sentiment and engagement around the Twins brand and players to ultimately drive consideration, purchase and attendance during the 2025 season.
Target Audience: Family Fanatics & Thrifty Supporters
Success Metrics: Increase revenue, ticket sales and attendance in 2025.
Increase public perception/sentiment of the brand and our players.
TWINS x MNUFC COLLABORATION
BILLBOARDS
This bold billboard invites fans to relive the sights and sounds of game day. Designed to capture the energy of summer, it reinforces the campaign’s message: Twins games are more than baseball—they’re the soundtrack of the season.
This billboard captures the energy of both teams with an action-packed image of players in motion. Highlighting the seamless transition from the dugout to the pitch, it celebrates the spirit of Minnesota sports and the unity behind the co-branded experience.
PRINT ADVERTISEMENTS
SOCIAL MEDIA ADVERTISMENTS
Instagram Ad – Vintage Night:
A retro-style concessions menu with throwback pricing grabs attention and sparks nostalgia, aligning with the Sound of Summer campaign while appealing to thrifty supporters seeking classic ballpark charm.
Facebook Ad – Generations of Twins Night:
A cartoon-style flyer highlights a multigenerational ticket deal, promoting family bonding and legacy. Designed for Facebook’s older audience, it speaks directly to family fanatics and celebrates shared memories.
