Main Idea: “It’s okay to be selfish… we are”
Campaign: “MINE!”
Frozen Broccoli Decoy Bag
To support the playful campaign theme “MINE!” and our core message “It’s okay to be selfish… we are,” we created a custom frozen broccoli bag designed to hide your Tru Fru in plain sight. The decoy packaging mimics an ordinary bag of frozen vegetables, allowing fans to stash their Tru Fru without sharing — a clever solution for indulgent snackers who want to keep their treats all to themselves.
Hidden Compartment Snack Bowl
As part of our “MINE!” campaign for Tru Fru, we designed a clever dual-layer snack bowl with a secret compartment. The top layer holds a decoy snack like trail mix — something no one’s rushing to steal — while the bottom layer hides your Tru Fru stash. The stacked design looks like a single bowl, making it the perfect disguise for indulgent snackers who want to keep their favorite treat all to themselves.